Looking for a Sign: Community Safety & Security Campaign

As COVID-era restrictions were being loosened, traffic from potential residents and their families was slow. Across the industry, there was confusion about whether it was a safe time to start considering senior living community-based options to support loved ones who needed more care and had been isolated for much of the previous year.

We developed this campaign to help the sales team deliver the message to their existing leads and the general public that it was safe to visit and tour Longleaf Liberty Park, and that the community was fully operational with all their dining programs, activities and amenities back in action. The creative evolved from our original Safety & Security campaign used during the onset of the pandemic, with a fresh look and feel while continuing to convey Longleaf’s utmost commitment to ensuring the safety and security of residents, families, associates and visitors in a fun and reassuring way. Campaign visuals focused on the array of reasons residents choose to move to Longleaf and the things they enjoy about living there — letting those people still on the fence know that now is a good time to make the move or at least explore the possibilities.