Multi-Community Branding

To bring unity and distinction to the Emerson Senior Living family of communities — Emerson S. Collins, Emerson Pines and Emerson on Harvest Hill — we developed a comprehensive brand strategy that blends cohesion with individuality. At the heart of this system is the Emerson “E” circle mark: a shared symbol designed to represent the strength and consistency of the parent brand while allowing for variation through color and texture.

Each sister community was given a unique color palette and design motif within the Emerson brand architecture. This created a flexible yet structured identity system, allowing each location to express its personality while reinforcing a recognizable, trusted parent brand. Photography style, brand texture and layout standards were tailored to support both the unified visual language and the distinct character of each community.

This intentional approach allowed Emerson to implement a scalable design system across all marketing platforms, including websites, collateral, direct mail, print ads and marketing communications — with clarity, consistency and creativity.